Roadcruza tyres are a budget-to-value 4x4 and SUV-focused brand manufactured in China by Shandong New Continent Tire Co., Ltd., which also produces related brands such as Comforser. The brand was launched around 2012 and is aimed primarily at the off-road, SUV, and light truck market rather than standard passenger car use.

Unlike many budget road tyres, Roadcruza has a strong focus on all-terrain (A/T), rugged-terrain (R/T), and mud-terrain (M/T) patterns, designed for drivers who regularly venture off-road or need extra durability. The range includes tyres like the RA1100 (all-terrain), RA7000 (cross-terrain), RA8000 (rugged-terrain), and RA3200 (mud-terrain), covering everything from mixed use to extreme off-road conditions.

In terms of positioning, Roadcruza sits in the budget segment but at the “specialist budget” end—focused more on capability and price than refinement. It is known for strong off-road traction and value for money, but real-world feedback often notes trade-offs in wet-road performance, road noise, and overall on-road comfort compared to more established mid-range brands.

PRICING

• Prices are per tyre

TECHNICAL DATA