PACE tyres are an entry-level to mid-budget global tyre brand originally founded in the UK in 1907 and now operated under a Chinese manufacturing group with headquarters in Qingdao. The brand sells tyres in over 90 countries and produces more than 3.5 million units annually, with a strong focus on international export markets including Europe, the US, Australia, and Asia.

PACE offers a wide range of passenger car, SUV, and commercial tyres, including touring, ultra-high performance (UHP), all-season, and run-flat (RSC) options. The brand has invested in modern “Industry 4.0” manufacturing systems and European engineering input to improve consistency, safety, comfort, and wet-weather performance across its product range.

Positioned in the budget segment, PACE is generally regarded as a value-oriented brand that sits slightly above the most basic import tyres. It focuses on delivering affordable everyday performance with reasonable refinement, making it suitable for drivers who want low-cost tyres with better-than-entry-level stability, comfort, and safety for general road use.

PRICING

• Prices are per tyre

TECHNICAL DATA